CUSTOMER SERVICE IS THE NEW MARKETING

Proven strategies and insights to elevate customer experience and drive growth

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The Phone as a Classic in the Customer Service Genre

The Phone as a Classic in the Customer Service Genre

What is phone’s place in the omnichannel communication? Phone service types: via direct contact with live agent; through Interactive Voice Response self-service; with the help of Artificial Intelligence-enhanced technology, called NLU. The benefits of all three types for the businesses.

Customer Service in E-Commerce

Customer Service in E-Commerce

E-Commerce in Bulgaria and around the world. How to increase the level of customer service in E-Commerce. What are the most important features in software solution for online stores. Benefits of customer service software for E-Commerce and 6 best practices for effective customer service

CRM in Tourism

CRM in Tourism

Bulgarian and EU tourism in figures. CRM System for the Tourism Sector and Its Capabilities. The Advantages of Using CRM in the Tourism Field – productivity, database, sales activities, feedback, customer service, reporting. Summary of CRM benefits.

CRM in the Hospitality Industry

CRM in the Hospitality Industry

What is Hotel CRM? CRM functionalities – customer files, integrations, sales activities, campaigns. Benefits of CRM implementation in hospitality – customer satisfaction, customer data, workflow automation, communication, loyalty.

15 Useful Chatbot Practices

15 Useful Chatbot Practices

Chatbot as an instrument for quality service and customer engagement. The benefits of using Chatbot – user experience; efficiency and productivity; feedback and analysis. Best Chatbot Practices – audience; objectives; media files; live chat; data security.

Chatbot and its benefits for customers and businesses

Chatbot and its benefits for customers and businesses

Definition of chatbot and examples of chatbot for business. Business benefits of using chatbot – productivity, cost efficiency, feedback, work intensity, assistance. Customer benefits of using chatbot. Best practices for using chatbots in business – the dos and don’ts.

10 hot trends in customer service

10 hot trends in customer service

Defining trends in customer service and why is important to follow them? Five main customer service trends – self-service, automations, integrations, communication channels, chat applications. Five additional customer service trends to apply in your business.

The main reasons for turnover in call centers

The main reasons for turnover in call centers

How to calculate turnover in percentages. The main reasons for turnover in contact centers – Lack of motivation, poor organizational culture, lack of recognition; unfair treatment. How turnover affects contact centers – costs, quality of service, team spirit, KPIs, new technologies.

10 tips to reduce turnover in call centers

10 tips to reduce turnover in call centers

10 simple, but effective tips to reduce turnover in call centers – hiring the right people, regular trainings, communication with employees, strong team culture, honest feedback, career development, customer-centric work environment, autonomy, software solution, exit interviews.

Viber and CRM – The Perfect Marketing Tandem

Viber and CRM – The Perfect Marketing Tandem

The history of Viber – founders, acquisition, headquarters. Viber for business. Viber as a marketing tool – audience, efficiency, stability, reliability. Marketing campaigns with Viber and CRM – business account, marketing message, mass campaigns, individual messages. Applications and reporting.

VIBER for Customer Service

VIBER for Customer Service

Statistics for Viber usage in Bulgaria and around the world. 6 ways Viber integration improves customer service – messages in real-time, tracking, knowledge base, personalization what’s new, service team facilitation. 5 tips for effective communication with customers using Viber chat.

8 Steps for Successful CRM Implementation

8 Steps for Successful CRM Implementation

The CRM implementation as a challenge the companies face. 8 steps for successful implementation of CRM system – involving the management, appointing a project manager, choosing a CRM manager, setting internal CRM guidelines, provide training on CRM usage, dealing with negative attitude.

Most Common Customer Service Mistakes and How to Prevent Them

Most Common Customer Service Mistakes and How to Prevent Them

Definition of bad customer service and what consequences it can lead to. 6 customer service mistakes – putting customer on hold, negative language, transferring calls, repeatedly asking for the same information, lack of empathy and bad attitude – and solutions for their prevention.

6 Ways to Create Effective Marketing Campaigns through CRM

6 Ways to Create Effective Marketing Campaigns through CRM

6 ways a CRM system can help you create better and more effective marketing campaigns – precise targeting, segmentation, personalized content, reporting, ROI, upsell boos and CRM automations, plus a couple of statistics about trigged email marketing campaigns and increased leads and conversions.

Strategies and Tips for Effective Customer Service During the Holidays

Strategies and Tips for Effective Customer Service During the Holidays

How the holidays affect the business and what to do in order to prepare for the bigger workload. Three strategies for effective customer service, using the capabilities of a Helpdesk system – tickets, knowledge base and multi-channel communications. Four tips for improving customer service - meeting client expectations, offering proactive customer service, utilizing the potential of a Helpdesk software and automation. Recommendations for effective customer service all year round.

5 CRM strategies to optimize sales teams

5 CRM strategies to optimize sales teams

The sales processes in a company and the benefits of implementing a CRM system, an introduction of Sales CRM and how it optimizes the processes in a company, shortens the sales cycle and boosts the conversion rates, and 5 tips for optimizing sales teams – lead management, cloud-based and mobile CRM, opportunities for upselling and cross-selling, encouraging teamwork, and taking better management decisions by forecasting and analyzing.

The benefits of Cloud-based Call Center, Helpdesk and CRM

The benefits of Cloud-based Call Center, Helpdesk and CRM

Five important advantages of Call Center, Helpdesk and CRM systems as a cloud-based software solutions suitable for small, medium and start-up businesses

The capabilities of IVR technology and its application

The capabilities of IVR technology and its application

The advantages of IVR technology and its capabilities and application as an integral part of Call Center Software, CRM System, HelpDesk and Ticketing System

How to use a CRM system to improve customer experience

How to use a CRM system to improve customer experience

The dawn of super-informed and socially engaged "upgraded" customers and seven ways to use CRM software in order to improve their overall customer experience

7+3 Call Center Software Features for Better Agent Productivity

7+3 Call Center Software Features for Better Agent Productivity

A direct conversation with a real person builds trust in customers and contributes to their loyalty. For call center agents to reach their full potential, they need the right tools to help them succeed. In today's article, we’ll take a look at 7 software features that will improve operators’ productivity and help them process calls more efficiently. We will also mention 3 bonus functionalities as an addition, in order to give a complete picture of the technological capabilities of call center systems.

Helpdesk vs. Service Desk – definitions and characteristics

Helpdesk vs. Service Desk – definitions and characteristics

You have probably come across both terms – Helpdesk and Service desk, on the Internet and generally in business, believing that they define the same thing. Such confusion is perfectly acceptable, as functionality-wise Helpdesk contains elements of Service Desk and vice versa.

10 ways a CRM system can improve your business

10 ways a CRM system can improve your business

It is well known that maintaining quality customer relationships is crucial for the growth of any business, so thеy need to be managed as efficiently as possible. CRM systems are a practical, functional and affordable solution that contributes to this. They help companies build and manage interactions with potential and current customers, thanks to the rich database which the software records, integrates and stores.

What is Helpdesk Ticketing System?

What is Helpdesk Ticketing System?

Ever since companies have realized the importance of customer experience and its direct contribution to the company’s bottom line, they have been promoting a customer centric culture and looking to find ways to improve customer satisfaction. The measure that yields the most notable result in achieving the goal of delighting the customer, is to implement a Helpdesk Ticketing System.

Home Office with InfoServ CRM

Home Office with InfoServ CRM

Working from home with InfoServ CRM makes your business flexible and ensures satisfaction among employees

CRM and its role in the Sales Management Process

CRM and its role in the Sales Management Process

CRM systems inevitably accompany sales reps through sales process and provide valuable support enabling the sales person to be as efficient as possible

Sales Management - from Lead, through Opportunity, all the way to Closing Deals

Sales Management - from Lead, through Opportunity, all the way to Closing Deals

Learn seven practical and easy to follow steps to succeeding in professional sales management using tools offered by a modern CRM platform.

Call Cеnter Dialer – Definition, Dialer Types, and Application

Call Cеnter Dialer – Definition, Dialer Types, and Application

Call Center Dialer, Outbound Dialer, or very often only Dialer is a software application used in call centers which automates and optimizes the outbound calls. In its nature a Dialer is a system that makes outbound phone calls and connects the call center operator with the dialed customer.

Sales Management with integrated communication

Sales Management with integrated communication

Read this post to learn seven practical and easy to follow steps to succeeding in professional sales management using tools offered by a modern CRM platform.

Web (Live) Chat - the Hidden, Untapped Potential for Your Business

Web (Live) Chat - the Hidden, Untapped Potential for Your Business

Web (or Live) Chat is commonly associated with customer service, but what many people don’t realize is that it is also a great sales and marketing tool. Web chat can help existing customers, new customers, and potential customers, and when utilized properly, can drive more sales through leads.

Deliver Exceptional Customer Service with the help of CRM & Contact Center Software

Deliver Exceptional Customer Service with the help of CRM & Contact Center Software

Businesses often focus on product development, growth and sales and fail to prioritize among employees the importance of customer service. Even if you have the most effective sales team, the best marketing strategy, and a great product, you will manage to get loads of leads and new clients, but unless you manage to turn them into repeat and happy clients, you will not only loose on repeat sales and referrals, but will soon find your client retention rate plummet.

Customer Service – a major ingredient in business’s success

Customer Service – a major ingredient in business’s success

Regardless of a company size, regardless of its line of business, regardless of the geographical area it operates in, high quality customer service is one of the most important ingredients in a business’s success. In general, there are only two ways to improve your bottom line: increase sales and/or reduce costs. While costs are very hard to decrease, there are always ways to increase sales by providing better customer service at almost no additional cost.

Phone Integration in InfoServ CRM

Phone Integration in InfoServ CRM

Phone communication is one of the most commonly used business communication channels. Having your phone communication integrated into your CRM system gives you a competitive advantage and facilitates a better customer service.

Boost Employee Productivity and Efficiency with These CRM Functionalities

Boost Employee Productivity and Efficiency with These CRM Functionalities

It is easy for businesses to become overwhelmed by copious amounts of data and information regarding client transactions, sales, and employees. If businesses are unable to organize this data efficiently, employee productivity will be slowed to a crawl. Many businesses are relying on Customer Relationship Management (CRM) software to streamline the day to day work flow in a customer-centric way that increases employee productivity and efficiency.

The Incredible Role an Integrated Communication Plays in a CRM Strategy

The Incredible Role an Integrated Communication Plays in a CRM Strategy

Effective CRM depends on quality client communication. Without personalized communications with clients, businesses will struggle to market, sell, or support clients. Customers expect CRM systems to have the ability to quickly access a 360-Degree Customer View in order to provide efficient and effective communications.

Getting Acquainted with InfoServ CRM

Getting Acquainted with InfoServ CRM

In today's fast-paced business world, an enterprise's ability to relate professional with multiple customers at any given time can be the difference between success and failure. This fine margin between success and failure is also in part due to the numerous competitors every business organization has in its environment. Therefore, to be at the top of the competitive pyramid, an enterprise must bring it's a 'A game' to the table when relating with its customer base…

The Phone as a Classic in the Customer Service Genre

What is phone’s place in the omnichannel communication? Phone service types: via direct contact with live agent; through Interactive Voice Response self-service; with the help of Artificial Intelligence-enhanced technology, called NLU. The benefits of all three types for the businesses.

infoserv-logo
InfoServ Team
10/10/2024
268

Customer Service in E-Commerce

E-Commerce in Bulgaria and around the world. How to increase the level of customer service in E-Commerce. What are the most important features in software solution for online stores. Benefits of customer service software for E-Commerce and 6 best practices for effective customer service

infoserv-logo
InfoServ Team
9/17/2024
229

CRM in Tourism

Bulgarian and EU tourism in figures. CRM System for the Tourism Sector and Its Capabilities. The Advantages of Using CRM in the Tourism Field – productivity, database, sales activities, feedback, customer service, reporting. Summary of CRM benefits.

infoserv-logo
InfoServ Team
8/26/2024
533

CRM in the Hospitality Industry

What is Hotel CRM? CRM functionalities – customer files, integrations, sales activities, campaigns. Benefits of CRM implementation in hospitality – customer satisfaction, customer data, workflow automation, communication, loyalty.

infoserv-logo
InfoServ Team
5/7/2024
1530

15 Useful Chatbot Practices

Chatbot as an instrument for quality service and customer engagement. The benefits of using Chatbot – user experience; efficiency and productivity; feedback and analysis. Best Chatbot Practices – audience; objectives; media files; live chat; data security.

infoserv-logo
InfoServ Team
3/21/2024
423

Chatbot and its benefits for customers and businesses

Definition of chatbot and examples of chatbot for business. Business benefits of using chatbot – productivity, cost efficiency, feedback, work intensity, assistance. Customer benefits of using chatbot. Best practices for using chatbots in business – the dos and don’ts.

infoserv-logo
InfoServ Team
12/21/2023
1025

10 hot trends in customer service

Defining trends in customer service and why is important to follow them? Five main customer service trends – self-service, automations, integrations, communication channels, chat applications. Five additional customer service trends to apply in your business.

infoserv-logo
InfoServ Team
11/27/2023
891

The main reasons for turnover in call centers

How to calculate turnover in percentages. The main reasons for turnover in contact centers – Lack of motivation, poor organizational culture, lack of recognition; unfair treatment. How turnover affects contact centers – costs, quality of service, team spirit, KPIs, new technologies.

infoserv-logo
InfoServ Team
9/28/2023
588

10 tips to reduce turnover in call centers

10 simple, but effective tips to reduce turnover in call centers – hiring the right people, regular trainings, communication with employees, strong team culture, honest feedback, career development, customer-centric work environment, autonomy, software solution, exit interviews.

infoserv-logo
InfoServ Team
9/28/2023
497

Viber and CRM – The Perfect Marketing Tandem

The history of Viber – founders, acquisition, headquarters. Viber for business. Viber as a marketing tool – audience, efficiency, stability, reliability. Marketing campaigns with Viber and CRM – business account, marketing message, mass campaigns, individual messages. Applications and reporting.

infoserv-logo
InfoServ Team
8/7/2023
658

VIBER for Customer Service

Statistics for Viber usage in Bulgaria and around the world. 6 ways Viber integration improves customer service – messages in real-time, tracking, knowledge base, personalization what’s new, service team facilitation. 5 tips for effective communication with customers using Viber chat.

infoserv-logo
InfoServ Team
4/19/2023
1870

8 Steps for Successful CRM Implementation

The CRM implementation as a challenge the companies face. 8 steps for successful implementation of CRM system – involving the management, appointing a project manager, choosing a CRM manager, setting internal CRM guidelines, provide training on CRM usage, dealing with negative attitude.

infoserv-logo
InfoServ Team
4/12/2023
975

Most Common Customer Service Mistakes and How to Prevent Them

Definition of bad customer service and what consequences it can lead to. 6 customer service mistakes – putting customer on hold, negative language, transferring calls, repeatedly asking for the same information, lack of empathy and bad attitude – and solutions for their prevention.

infoserv-logo
InfoServ Team
2/13/2023
861

6 Ways to Create Effective Marketing Campaigns through CRM

6 ways a CRM system can help you create better and more effective marketing campaigns – precise targeting, segmentation, personalized content, reporting, ROI, upsell boos and CRM automations, plus a couple of statistics about trigged email marketing campaigns and increased leads and conversions.

infoserv-logo
InfoServ Team
2/7/2023
715

Strategies and Tips for Effective Customer Service During the Holidays

How the holidays affect the business and what to do in order to prepare for the bigger workload. Three strategies for effective customer service, using the capabilities of a Helpdesk system – tickets, knowledge base and multi-channel communications. Four tips for improving customer service - meeting client expectations, offering proactive customer service, utilizing the potential of a Helpdesk software and automation. Recommendations for effective customer service all year round.

infoserv-logo
InfoServ Team
12/7/2022
806

5 CRM strategies to optimize sales teams

The sales processes in a company and the benefits of implementing a CRM system, an introduction of Sales CRM and how it optimizes the processes in a company, shortens the sales cycle and boosts the conversion rates, and 5 tips for optimizing sales teams – lead management, cloud-based and mobile CRM, opportunities for upselling and cross-selling, encouraging teamwork, and taking better management decisions by forecasting and analyzing.

infoserv-logo
InfoServ Team
11/10/2022
1270

7+3 Call Center Software Features for Better Agent Productivity

A direct conversation with a real person builds trust in customers and contributes to their loyalty. For call center agents to reach their full potential, they need the right tools to help them succeed. In today's article, we’ll take a look at 7 software features that will improve operators’ productivity and help them process calls more efficiently. We will also mention 3 bonus functionalities as an addition, in order to give a complete picture of the technological capabilities of call center systems.

infoserv-logo
InfoServ Team
10/16/2022
720

Helpdesk vs. Service Desk – definitions and characteristics

You have probably come across both terms – Helpdesk and Service desk, on the Internet and generally in business, believing that they define the same thing. Such confusion is perfectly acceptable, as functionality-wise Helpdesk contains elements of Service Desk and vice versa.

infoserv-logo
InfoServ Team
6/13/2022
2892

10 ways a CRM system can improve your business

It is well known that maintaining quality customer relationships is crucial for the growth of any business, so thеy need to be managed as efficiently as possible. CRM systems are a practical, functional and affordable solution that contributes to this. They help companies build and manage interactions with potential and current customers, thanks to the rich database which the software records, integrates and stores.

infoserv-logo
InfoServ Team
6/13/2022
3003

What is Helpdesk Ticketing System?

Ever since companies have realized the importance of customer experience and its direct contribution to the company’s bottom line, they have been promoting a customer centric culture and looking to find ways to improve customer satisfaction. The measure that yields the most notable result in achieving the goal of delighting the customer, is to implement a Helpdesk Ticketing System.

infoserv-logo
InfoServ Team
5/29/2020
11178

Home Office with InfoServ CRM

Working from home with InfoServ CRM makes your business flexible and ensures satisfaction among employees

infoserv-logo
InfoServ Team
3/20/2020
3366

Call Cеnter Dialer – Definition, Dialer Types, and Application

Call Center Dialer, Outbound Dialer, or very often only Dialer is a software application used in call centers which automates and optimizes the outbound calls. In its nature a Dialer is a system that makes outbound phone calls and connects the call center operator with the dialed customer.

infoserv-logo
InfoServ Team
12/3/2019
8166

Sales Management with integrated communication

Read this post to learn seven practical and easy to follow steps to succeeding in professional sales management using tools offered by a modern CRM platform.

infoserv-logo
InfoServ Team
7/23/2018
2530

Web (Live) Chat - the Hidden, Untapped Potential for Your Business

Web (or Live) Chat is commonly associated with customer service, but what many people don’t realize is that it is also a great sales and marketing tool. Web chat can help existing customers, new customers, and potential customers, and when utilized properly, can drive more sales through leads.

infoserv-logo
InfoServ Team
9/11/2017
2546

Deliver Exceptional Customer Service with the help of CRM & Contact Center Software

Businesses often focus on product development, growth and sales and fail to prioritize among employees the importance of customer service. Even if you have the most effective sales team, the best marketing strategy, and a great product, you will manage to get loads of leads and new clients, but unless you manage to turn them into repeat and happy clients, you will not only loose on repeat sales and referrals, but will soon find your client retention rate plummet.

infoserv-logo
InfoServ Team
5/26/2017
6621

Customer Service – a major ingredient in business’s success

Regardless of a company size, regardless of its line of business, regardless of the geographical area it operates in, high quality customer service is one of the most important ingredients in a business’s success. In general, there are only two ways to improve your bottom line: increase sales and/or reduce costs. While costs are very hard to decrease, there are always ways to increase sales by providing better customer service at almost no additional cost.

infoserv-logo
InfoServ Team
5/26/2017
10021

Phone Integration in InfoServ CRM

Phone communication is one of the most commonly used business communication channels. Having your phone communication integrated into your CRM system gives you a competitive advantage and facilitates a better customer service.

infoserv-logo
InfoServ Team
2/23/2016
6845

Boost Employee Productivity and Efficiency with These CRM Functionalities

It is easy for businesses to become overwhelmed by copious amounts of data and information regarding client transactions, sales, and employees. If businesses are unable to organize this data efficiently, employee productivity will be slowed to a crawl. Many businesses are relying on Customer Relationship Management (CRM) software to streamline the day to day work flow in a customer-centric way that increases employee productivity and efficiency.

infoserv-logo
InfoServ Team
2/18/2016
8005

The Incredible Role an Integrated Communication Plays in a CRM Strategy

Effective CRM depends on quality client communication. Without personalized communications with clients, businesses will struggle to market, sell, or support clients. Customers expect CRM systems to have the ability to quickly access a 360-Degree Customer View in order to provide efficient and effective communications.

infoserv-logo
InfoServ Team
2/1/2016
26617

Getting Acquainted with InfoServ CRM

In today's fast-paced business world, an enterprise's ability to relate professional with multiple customers at any given time can be the difference between success and failure. This fine margin between success and failure is also in part due to the numerous competitors every business organization has in its environment. Therefore, to be at the top of the competitive pyramid, an enterprise must bring it's a 'A game' to the table when relating with its customer base…

infoserv-logo
InfoServ Team
12/21/2015
1786